4* out of 5 stars

If you want a hotel that offers an unrivalled New York City location, first class service, and a price that’s real value for money, look no further than Row NYC, a Times Square New York City hotel formerly known as The Milford NYC. It has a rich history too, first opening up its 1,300 rooms in 1928, making the hotel the largest in the city at the time.

Located in the theatre district, it became known locally as the ‘Lullaby of Broadway.’ Guests at Row NYC reside in the middle of it all: it's just moments from Times Square, Rockefeller Center and the Empire State Building, SoHo and Broadway, and within easy reach of Central Park, Chinatown and Little Italy. This Manhattan property is on the doorstep of every sight and sound of the city that never sleeps.

Row NYC prides itself on offering the best rate available for any Midtown Manhattan hotel but certainly does not scrimp on service or comfort. The recently renovated guest rooms are contemporary and chic, boasting Manhattan-inspired décor and with colours and lines inspired by the NY subway. Furthermore the views from the upper levels are simply staggering.

Being so centrally located the hotel caters very well for its business guests also, and is a few minutes from Jacob Javit's Convention Center.

The concierge is extremely helpful and friendly here and, come evening, will direct you to some of the finest restaurants and bars in the city – all within walking distance of the front door.

Please note: This hotel requires guests to pay resort fee of $40, plus tax per night to be paid locally at check-in.



Penthouse Suites

For a truly unforgettable stay, Penthouse Suites in Times Square are the ultimate uptown indulgence. Featuring one or two-bedroom suite options with separate living areas – along with a wet bar and kitchenette for entertaining – they hold the hotel most-desired accommodations with top-notch city views and unparalleled touches to make your stay in New York City even more extraordinary. These penthouse suites in NYC are perfect for a stay in the city that never sleeps.

Executive Suite

Executive Suites mean business. Featuring a spectacular one-bedroom with separate living area for when work is a must, they reveal stunning NYC views and elevated décor for an undeniably notable experience.

Superior Room

The Superior rooms have an undeniably urban state-of-mind. With the streets of Times Square beckoning, they are just the right balance of cosmopolitan chill – and get-up-and-go.

Standard Room

Located throughout 28 floors, Standard rooms embody understated city chic. With a more intimate layout, they are downtown cool – yet sophisticated hotel rooms in Times Square New York.

Deluxe City View Room

Deluxe City View rooms mix the perfect Manhattan. Gaze out on the skyline or iconic NY buildings from these approximately 160-square-foot rooms featuring a full or queen bed.  As expansive as the skyline itself, these rooms offer a king bed and approximately 235 square feet in which to plan your urban adventures.

Premium City View Room

he Premium City View rooms are the epitome of New York eye candy. Situated on the highest floors, they boast some of the best unobstructed views Manhattan.


  • Bars
  • Concierge
  • Gym
  • Hairdresser
  • Onsite Shop
  • Restaurants
  • Wi-Fi


Food & Drink

City Kitchen

Set to open in 2014, the Row NYC will be home to a noteworthy food market - City Kitchen. Offering cuisine from beloved New York City restaurants, it will be a way for guests and visitors to experience the city’s best - without leaving the hotel. In the meantime, you can always enjoy dining with us at their very own restaurant and bar District M and grab a snack 24/7 at Iconic M.

District M

A European express cafe by day, a Neapolitan pizza bar and cocktail lounge by night. Whether you are an early bird executive needing your latte, or a jet lagged traveler sneaking in breakfast just before noon, District M has exactly what you need. Start your morning with one of a dozen sweet and savory pastries some of NYC’s finest European bakeries-Payard, Balthazar and Pain d’Avignon. In addition, District M serves hot steel cut oats, granola, fresh fruits and berries, Greek yogurt, boiled farm eggs, freshly squeezed fruit and vegetable juices, and a full European coffee program. District M comes alive in the evening hours featuring a commissioned digital art gallery by paparazzo extraordinaire, Ron Galella. The digital gallery will present still photographs capturing the hedonistic heyday of New York City during the late seventies and early eighties.